“As the next generation of lawyers works to build their skills for success, it is clear they will need a competency that was not as necessary for their predecessors….consultative selling.  As technology takes over the function of research and much of the repetitive work of lawyers, listening to and truly understanding how they can create value for their clients will be critical.   Read this book in whole or in parts…it will guide you”

“Brett captures something in this book that few “practitioners” of the law understand – that it is not about the practice per se, but about HOW we do what we do and that we do it EFFICIENTLY for clients. This critical difference is something lacking in law school education, probably throughout all education, and that is the business of running a business. Those lawyers who successfully grasp and implement what he teaches in this book, will find a new level of success.”

“Commenting as one of Brett’s mentors (one that is still trying to be “green and growing”) who has had success in law business development, I believe that Brett’s collection is a fine read to help understand and adjust to the dramatic changes in the business of law that continue to accelerate during the 21^st Century.”

“4L delivers cutting edge strategy for attracting clients in the New Law landscape. A must-read for lawyers that want success…and enjoyment of it.”