Volume One: Business Development for Lawyers

What They Don't Teach You About Law in Law School

By Brett Renzenbrink


Some Lawyers say “Nothing prepares you for Law School. Nothing learned in Law School prepares you for the Bar. Nothing on the Bar has anything to do with being a Lawyer”. Well, if nothing in Law School or on the Bar Exam will prepare you for the practice of Law – what will?

The 21st century lawyer is at war, under dramatic pressure, and the enemies get closer and become more sophisticated every day. Being a good lawyer is simply no longer enough to compete in the New Law economy. How we deploy our skills and knowledge is key.

4L offers law students and lawyers a different type of “continuing education” – one that seeks to unveil closed-room partner discussions, demystify the black magic that is “client development”, and disrupt the traditional lawyer-ideal that worked a half-century ago but no longer is relevant.

In Volume One of the 4L series, Brett discusses his proven and revolutionary methods designed to amass, retain, and manage a book of business that not only will enable you to become bulletproof at your firm, but more importantly, give you permission to do so in a manner that does not require any sacrifice of your core beliefs or personal fulfillment.

4L fearlessly explores nearly all lessons taught to young lawyers about attracting prospective clients and updates, or completely disrupts (for example, the use of “elevator pitches”, traditional branding, or the need for a sterling reputation) each caught in its path.

What does prospecting a client have in common with picking up a date at a bar? Why do most lawyers “suck at networking”? What Legonomics, Pre-ciprocation, and Altruishness mean – and how are they critical to your ability to build a successful Law practice? What actually works in client development? Can it be learned? The answer is an unequivocal “yes”.

4L is a must-read for any Law Student, or Lawyer looking for a fresh, non-traditional perspective not just on the practice of Law – but the business of it.

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Volume One: Business Development for Lawyers